PORSCHE

An immersive event at the heart of Porsche’s heritage

On 1 October 2026, the Bassins des Lumières in Bordeaux hosted *Empreinte*, an exclusive evening organised by the Porsche Centres in Bordeaux, La Rochelle and Bayonne. Through the display of historic models, the celebration of 75 years of Motorsport and the unveiling of the new Cayenne Electric, the event explored the different facets of Porsche’s identity: its heritage, its culture of performance and its vision of mobility.

Three worlds, one story

For this occasion, we conceived and created the visual environments for the evening’s three key moments. Our aim: to give each theme its own identity, whilst maintaining overall coherence.

From the heritage of Porsche Classic to the intensity of Motorsport, right through to the technological aesthetics of the Cayenne Electric, each setting was designed to showcase the vehicles and tell a story about the brand’s history.

Porsche Classic – Heritage in Motion

From the historic Porsche workshop to today’s ‘Classic’ experience, we have created an environment where craftsmanship and heritage meet a contemporary vision centred on the art of living.

75 Years of Motorsport – The Racing Legend

An immersion in Porsche’s sporting history, centred on the world of the 24 Hours of Le Mans and its iconic starting grid. The content puts the models that have shaped this history into perspective, creating a dialogue between racing legends and the energy of motorsport.

Cayenne Electric – A New Era

To accompany the unveiling of the Cayenne Electric, we developed a minimalist, luminous and high-tech aesthetic, in keeping with the vehicle’s visual identity. Breaking away from the previous historical and sporting themes, this environment heralds a new chapter: that of innovation and Porsche’s evolution towards electromobility.