NETFLIX

Working on the Visual Identity of a Fictional Seoul Fashion Week

For Netflix's XO, Kitty Season 3, Awesomeness partnered with us to transform the Théâtre des Lumières in Seoul into the setting of a fictional Seoul Fashion Week.
For Episode 7 – The Best Dressed List, we designed and produced bespoke video mapping content that enhanced the storytelling, elevated the atmosphere and brought the runway to life through unique immersive visuals.

Designing Cinematic Visuals for the Runway

We created three original projection sequences to accompany the different moments of the fashion show.

The opening runway presents refined abstract motion graphics that subtly animate the architecture, establishing the tone of the fashion show.
A dramatic transition then introduced a striking sequence where photographs of Yuri Han shattered into glass fragments, intensifying the emotional impact of the scene.
Finally, during her runway reveal, immersive projection mapping transforme the venue as her name expanded across the space.
Each visual was designed to seamlessly support the production's artistic direction while creating a striking cinematic experience.

Video Mapping for Fashion Shows

Projection mapping transforms fashion shows into immersive visual experiences where architecture becomes part of the performance.
Whether for luxury brands, fashion weeks or filmed productions, bespoke visual content strengthens a collection's identity, enhances storytelling and creates unforgettable moments for both audiences and the camera.

International Productions

HKI collaborates with international agencies, production companies and global brands to create immersive experiences around the world.
From fashion shows and television productions to luxury events and cultural venues, we design premium experiences tailored to each project.