independent creative
company
paris

KAYALI

International Multi-Sensory Launch for the New Eden Collection Fragrances

Credits:

Client: Heaps+Stacks × KAYALI
Photography & Video: Priska
Locations: Atelier des Lumières, Paris – Culturespaces / The Venue at Piccadilly Lights, London / Villa Erba, Lake Como

exploring until
fine-tuning

A Multi-Sensory Launch for the Eden Collection

For the launch of the two new fragrances in KAYALI’s Eden Collection in Paris, the agency Heaps+Stacks commissioned us to create an immersive experience centered around the collection’s four fragrances: Sweet Peach, Plush Pear, Juicy Apple, and Sparkling Lychee.

Bespoke Worlds for Each Fragrance

We designed an open, exploratory experience where guests could freely move between four distinct environments, blending Y2K aesthetics, indulgent textures, and vibrant color palettes.
Each fragrance was given its own dedicated universe: a picnic park for Plush Pear, a retro arcade for Juicy Apple, a disco-inspired dancing room for Sweet Peach, and a luminous dressing room for Sparkling Lychee.

Bringing Each Fragrance’s Olfactory Identity to Life

Each environment was developed from the fragrance’s unique olfactory composition, with particular attention given to the top notes in order to visually express the intensity and personality of each scent.
The sets and artistic direction were designed to extend the sensations evoked by the fragrances themselves: the crisp freshness of apple, the velvety softness of peach, the delicate floral lightness of pear, and the sparkling sweetness of lychee.

3D Design and Development of the Fragrances and Their Worlds

Each perfume bottle was entirely modeled in 3D from scratch, with meticulous work on texturing, lighting, and physics simulations to faithfully capture the richness of the materials, reflections, and visual characteristics of every fragrance.
Building upon this foundation, all immersive environments were also conceived and developed in 3D, creating a seamless dialogue between the products and their surrounding worlds while extending each fragrance’s identity into space.
This approach allowed us to give the products a strong visual presence while reinforcing their integration within their respective environments.

An International Launch

Originally conceived for the Atelier des Lumières in Paris, the immersive experience was later rolled out internationally, notably in London at The Venue at Piccadilly Lights and in Italy at Villa Erba on Lake Como.