independent creative
company
paris

AC MEDIA

Immersive Launch of the Manga Ichi the Witch at Atelier des Lumières

Credits:

Client: AC MEDIA
Filming: Priska
Location: Atelier des Lumières, Paris – Culturespaces

exploring until
fine-tuning

Turning a Launch into a Memorable Experience

For the launch of Ichi the Witch, we supported publisher AC MEDIA in creating a large-scale immersive event at Atelier des Lumières.

The goals of the evening were to reveal the universe, characters, and graphic power of the work, create a memorable moment for fans, and amplify the media impact of the release.

Setting the Scene

Designed as a monumental fanzine, the first loop immerses visitors in the world of Ichi the Witch through its iconic elements: characters, precious stones, mirrors, and emblematic quotes.

Contemplative in nature, this loop allows all guests—whether longtime fans or newcomers—to connect with the universe before diving into the narrative.

Unfolding the Story

The second loop structures the evening around an immersive journey in six scenes, inspired by volumes 1 and 2.

Two spaces interact: to the south, a forest where Ichi and her past are revealed; to the north, a medieval setting unveiling the history of this world, its magic, and its witches. The stories converge in a spectacular finale at the center of Atelier des Lumières, where Ichi confronts the legendary Majik Uroro and becomes a "witch-man," creating a powerful and unifying visual climax.

Tailored Spaces to Deepen Immersion

Beyond the main loops, we transformed every area of the venue with bespoke creations: witches emerging from mirrors around a photo booth in the basin, mysterious will-o'-the-wisps in the pools, and a shower of magical diamonds in the mirror room.

Floor projections and an original soundtrack—inspired by magic, witches, and a medieval atmosphere—naturally guided visitors through this immersive journey.