social
independent creative
company
paris
WESTFIELD RISE
Creation of generic artistic content for the New Digital Dream
Credits:
Client: Westfield Rise
Location: Westfield New Digital Dream at Les 4 Temps Paris La Défense
exploring until
fine-tuning
A 250 m² medium serving a one-of-a-kind customer experience
Located in the heart of the La Défense district at Westfield Les 4 Temps, the New Digital Dream stands out for its scale and immersive nature. With a surface area of 250 m² and a 360° field of vision, it is the largest interactive indoor screen in Europe.
Artistic content designed to support and enhance campaigns
In this context, Westfield Rise entrusted us with the creation of two generic pieces of content intended to be broadcast between brand campaigns.
We developed two media pieces with a deliberately calm and contemplative rhythm.
Their role: to dress these monumental screens, support the broadcast flow, and enhance the immersive experience of the venue.
When matter comes to life
The shapes created for the New Digital Dream evolve smoothly, forming a living surface that captures the eye and invites contemplation.
Designed as bespoke universes, these contents combine aesthetics and immersion and naturally integrate at the scale of this extraordinary medium.
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