LAND ROVER

Land Rover unveiled the new Range Rover Sport for the first time in France through an exceptional visual and auditory performance at the Atelier des Lumières with more than 300 guests.

Our teams were responsible for the design of the projection to animate this event that took place over two days in partnership with the Novabox Agency.

At this exceptional event, Jaguar Land Rover brought together personalities and opinion leaders in a unique venue.

The gradual immersion into the atmosphere of the evening transported guests as they arrived in the raw material, the new work of art of the Range Rover family made a sensation all over the world, perpetuating the clean lines and modernist design philosophy initiated by the latest Range Rover.

The Atelier des Lumières has given the new Range Rover Sport the best setting to reveal itself. Numerous visual animations specially designed for the occasion were projected on the walls and floors, offering 300 guests a breathtaking and unique visual spectacle.

Range Rover Sport vs The Spillway: Jessica Hawkins (official James Bond stunt performer) takes on the toughest challenge nowadays. The new Range Rover Sport made its world premiere with a dramatic weir climb flooded dam in Iceland. This film was displayed throughout the hall.

Lancelot Malet, Lead Interior Designer de Land Rover, was able to present the car as well as the many assets and characteristics of this 3rd generation.

Actors Gilles Lellouche, José Garcia, Ana Girardot, Tomer et Sandra Sisley, Anne Marivin, Louise Monot et Grégory Fitoussi, Aurélie Konate et Stéphanie Pasterkamp, singer Benabar, presenters Ophélie Meunier et Laurence Roustandjee, chef Grégory Cohen, director Eric Lavaine and DJ Nicolas Ullmann.

Good news for the HKI team, we won a FWA award for the reveal of the new range rover sport : https://thefwa.com/cases/range-rover-sport