independent creative
company
paris

CLINIQUE

Creation of 3D Worlds for the Launch of Clinique's NFT Makeup

Credits:

Client: Clinique

Characters: Daz 3D

Character Animation: Milkyco Animation

exploring until
fine-tuning

Three 3D worlds

For the launch of Clinique’s NFT makeup, developed by three makeup artists (@xoxomira, @tess.daly, and @officialsheiks), the HKI team conceptualized and created three distinct 3D environments.

Immersive 3D creation for Clinique

The core of our mission was to accurately reflect the essence and identity of the brand through the creation of a shop, a laboratory and a metaverse, designed from real Clinique products.

By working in depth on the lights and textures, we were able to bring life and realism to these 3 universes where users could find inclusive modeled characters, in order to strengthen the brand’s values.