RABANNE

We created a 3D anamorphic film for the launch of Rabanne’s new feminine fragrance, Million Gold.

Presented on the installation of the Westfield New Digital Dream at the Les 4 Temps shopping center, this film offers a unique immersive experience within the universe of this new fragrance.

A striking concept for a visual journey where the scent comes to life and emerges from the screen, revealing its brilliance from every angle.

Fusion of fashion and perfume: we have blended aesthetics and innovation with realistic 3D simulations and key elements of the campaign, such as the XL LINK and the perfume bottle, embodying Rabanne’s elegance and audacity.

The film was part of a multi-sensory event, including an olfactory discovery, photobooth, scented bracelets, makeup station, seamlessly connecting the physical and digital for a striking experience.

Every detail mattered: Precise 3D rendering, textures and animatics to ensure realism.

Lighting design that enhanced anamorphic depth and aligned perfectly with the New Digital Dream environment.