independent creative
company
paris

PEUGEOT

International reveal of the new Peugeot 9x8 livery thru a live event at the Atelier des Lumières

Credits:

Client: Peugeot

Agency: The Seventh House

Location: Atelier des Lumières Paris, Culturespaces

Music: Pierre Picot

DOP: Priska & Baptiste Fauchille

exploring until
fine-tuning

The Lions are coming!

For this reveal, co-imagined by The Seventh House agency and HKI.Paris, our teams brought to life our client's creative vision: bringing together engineers, mechanics, drivers, and fans, while lindrawing inspiration from the motifs and distinctive codes of the new livery (wires, cryptographic, dotted...).

Showcasing the essence of new Peugeot 9X8 livery

Driven by this vision, HKI.Paris developed a four-part scenario, designed to generate thrilling tension during this reveal and showcase the new features of this vehicle. From conceptualization to realization, each step was meticulously planned to fully reflect the essence of the new Peugeot 9X8 livery.